Purity Coffee

{ "id":581294227522, "title":"Purity Coffee - Whole Bean Coffee 12oz bag - MEDIUM ROAST","handle":"purity-whole-bean-coffee-12oz-bag", "description":"\u003ch2\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/203022251\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/h2\u003e\n\u003ch2\u003eStep 1: The Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eEach season we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.\u003c\/p\u003e\n\u003ch2\u003eThe 5 Criteria of our Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eWe estimate less than 1% of coffees worldwide fit all 5 of these…\u003c\/p\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-879 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_organic.png\" alt=\"Organic Coffee Icon\" width=\"125\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity is always organic.\u003c\/h3\u003e\n\u003cp\u003eOrganic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-880 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_zero_defects.png\" alt=\"Purity Specialty Grade Coffee Icon\" width=\"110\" height=\"110\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity standards require “Near Zero Defects.”\u003c\/h3\u003e\n\u003cp\u003eThe highest standard of coffee with the least number of defects is classified as\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e“specialty grade”\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cu\u003ethat is the Purity starting point\u003c\/u\u003e. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.\u003c\/p\u003e\n\u003cp\u003eFor most coffee companies, the taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-881 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_no_mold.png\" alt=\"Mold Free Coffee Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity contains no mold. Ever.\u003c\/h3\u003e\n\u003cp\u003eMold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide, or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate healthy polyphenols, the chlorogenic acids, in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine developed by leading coffee scientists in Brazil, which confirms that as coffee passes through each step of the supply chain it is free from contamination.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWe regularly lab test our green beans to ensure that this remains the case\u003c\/u\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-882 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_sustainable.png\" alt=\"Sustainable Coffee Farming Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity sources sustainable coffee.\u003c\/h3\u003e\n\u003cp\u003eWe not only care about the health of our coffee — we care about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSatisfying human food needs\u003c\/li\u003e\n\u003cli\u003eEnhancing environmental quality and the natural resource base upon which the agricultural economy depends\u003c\/li\u003e\n\u003cli\u003eMaking the most efficient use of non-renewable resources and on-farm resources to integrate, where appropriate, natural biological cycles and controls\u003c\/li\u003e\n\u003cli\u003eSustaining the economic viability of farm operations\u003c\/li\u003e\n\u003cli\u003eEnhancing the quality of life for farmers and society as a whole\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-883 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_exceptional_taste.png\" alt=\"Purity Award Winning Taste Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003e\n\u003ca name=\"exceptional-taste\"\u003e\u003c\/a\u003e\u003cspan class=\"purity\"\u003ePurity\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehas exceptional taste.\u003c\/h3\u003e\n\u003cp\u003eOur industry-recognized cuppers taste a selection of coffees that fit our Purity Health Profile and select the best tasting ones.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWhile health benefits are always our main concern\u003c\/u\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurity also tastes great\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cp\u003eLess than 1% of coffees worldwide fit all 5 of these criteria and we search diligently for coffees that do. All Purity Coffee is a specialty grade coffee, but not all specialty grade coffee is Purity Coffee.\u003c\/p\u003e", "published_at":"2018-03-19T10:54:59", "created_at":"2018-03-19T11:01:04", "vendor":"Purity Coffee", "type":"", "tags":["coffee","organic coffee","purity","whole bean","Whole Foods"], "price":1900, "price_min":1900, "price_max":1900, "price_varies":false, "compare_at_price":null, "compare_at_price_min":0, "compare_at_price_max":0, "compare_at_price_varies":true, "all_variant_ids":[7151180546114], "variants":[{ "id":7151180546114, "product_id":581294227522, "product_handle":"purity-whole-bean-coffee-12oz-bag", "title":"Default Title", "option1":"Default Title", "option2":null, "option3":null, "sku":"PRTYBNS", "requires_shipping":true, "taxable":false, "featured_image":null,"image_id":null, "available":true, "name":"Purity Coffee - Whole Bean Coffee 12oz bag - MEDIUM ROAST - Default Title", "options":["Default Title"], "price":1900, "weight":425, "compare_at_price":null, "inventory_quantity":36, "inventory_management":"shopify", "inventory_policy":"deny", "inventory_in_cart":0, "inventory_remaining":36, "incoming":false, "next_incoming_date":null, "taxable":false, "barcode":""}], "available":true,"images":["\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_whole_bean_bag.jpg?v=1582136874","\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_bag_back.png?v=1582136879"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_whole_bean_bag.jpg?v=1582136874", "options":["Title"], "url":"\/products\/purity-whole-bean-coffee-12oz-bag"}

Purity Coffee - Whole Bean Coffee 12oz bag - MEDIUM ROAST

Step 1: The Purity Health Profile Each season we lab test high-altitude, organically grown Arabica...

$19.00

{ "id":581300092994, "title":"Purity Coffee - Coffee Pods 12 count","handle":"purity-coffee-coffee-pods-12-count", "description":"\u003ch2\u003e\n\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/203022251\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003eStep 1: The Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eEach season we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.\u003c\/p\u003e\n\u003ch2\u003eThe 5 Criteria of our Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eWe estimate less than 1% of coffees worldwide fit all 5 of these…\u003c\/p\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-879 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_organic.png\" alt=\"Organic Coffee Icon\" width=\"125\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity is always organic.\u003c\/h3\u003e\n\u003cp\u003eOrganic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-880 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_zero_defects.png\" alt=\"Purity Specialty Grade Coffee Icon\" width=\"110\" height=\"110\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity standards require “Near Zero Defects.”\u003c\/h3\u003e\n\u003cp\u003eThe highest standard of coffee with the least number of defects is classified as\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e“specialty grade”\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cu\u003ethat is the Purity starting point\u003c\/u\u003e. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.\u003c\/p\u003e\n\u003cp\u003eFor most coffee companies, taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-881 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_no_mold.png\" alt=\"Mold Free Coffee Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity contains no mold. Ever.\u003c\/h3\u003e\n\u003cp\u003eMold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide, or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate healthy polyphenols, the chlorogenic acids, in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine developed by leading coffee scientists in Brazil, which confirms that as coffee passes through each step of the supply chain it is free from contamination.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWe regularly lab test our green beans to ensure that this remains the case\u003c\/u\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-882 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_sustainable.png\" alt=\"Sustainable Coffee Farming Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity sources sustainable coffee.\u003c\/h3\u003e\n\u003cp\u003eWe not only care about the health of our coffee — we care about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSatisfying human food needs\u003c\/li\u003e\n\u003cli\u003eEnhancing environmental quality and the natural resource base upon which the agricultural economy depends\u003c\/li\u003e\n\u003cli\u003eMaking the most efficient use of non-renewable resources and on-farm resources to integrate, where appropriate, natural biological cycles and controls\u003c\/li\u003e\n\u003cli\u003eSustaining the economic viability of farm operations\u003c\/li\u003e\n\u003cli\u003eEnhancing the quality of life for farmers and society as a whole\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-883 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_exceptional_taste.png\" alt=\"Purity Award Winning Taste Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003e\n\u003ca name=\"exceptional-taste\"\u003e\u003c\/a\u003e\u003cspan class=\"purity\"\u003ePurity\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehas exceptional taste.\u003c\/h3\u003e\n\u003cp\u003eOur industry-recognized cuppers taste a selection of coffees that fit our Purity Health Profile and select the best tasting ones.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWhile health benefits are always our main concern\u003c\/u\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurity also tastes great\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cp\u003eLess than 1% of coffees worldwide fit all 5 of these criteria and we search diligently for coffees that do. All Purity Coffee is specialty grade coffee, but not all specialty grade coffee is Purity Coffee.\u003c\/p\u003e\n\u003cp\u003ehttps:\/\/vimeo.com\/203022251\u003c\/p\u003e", "published_at":"2018-03-19T10:54:59", "created_at":"2018-03-19T11:02:31", "vendor":"Purity Coffee", "type":"", "tags":["coffee","coffee pods","k-cups","organic coffee","pods","purity","Whole Foods"], "price":1800, "price_min":1800, "price_max":1800, "price_varies":false, "compare_at_price":null, "compare_at_price_min":0, "compare_at_price_max":0, "compare_at_price_varies":true, "all_variant_ids":[7151192768578], "variants":[{ "id":7151192768578, "product_id":581300092994, "product_handle":"purity-coffee-coffee-pods-12-count", "title":"Default Title", "option1":"Default Title", "option2":null, "option3":null, "sku":"PRTYPODS", "requires_shipping":true, "taxable":false, "featured_image":null,"image_id":null, "available":true, "name":"Purity Coffee - Coffee Pods 12 count - Default Title", "options":["Default Title"], "price":1800, "weight":283, "compare_at_price":null, "inventory_quantity":52, "inventory_management":"shopify", "inventory_policy":"deny", "inventory_in_cart":0, "inventory_remaining":52, "incoming":false, "next_incoming_date":null, "taxable":false, "barcode":""}], "available":true,"images":["\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_pods.jpg?v=1582136972"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_pods.jpg?v=1582136972", "options":["Title"], "url":"\/products\/purity-coffee-coffee-pods-12-count"}

Purity Coffee - Coffee Pods 12 count

Step 1: The Purity Health Profile Each season we lab test high-altitude, organically grown Arabica...

$18.00

{ "id":4427809620034, "title":"Purity Coffee - Whole Bean Coffee 12oz bag - DARK ROAST","handle":"purity-coffee-whole-bean-coffee-12oz-bag-dark-roast", "description":"\u003ch2\u003eOrganic, Specialty Grade Dark Roast Coffee\u003c\/h2\u003e\n\u003cp\u003eThe same high standard Purity coffee you love, but roasted darker. The dark roast has less acidity along with more of the robust flavor people expect from darker roasted coffees.\u003c\/p\u003e\n\u003cp\u003ePurity Dark Roast contains more dark chocolate notes and caramelized sugar notes than that of our Dark Roast Coffee. \u003c\/p\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/203022251\" width=\"640\" height=\"360\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/files\/original_dark_roast_scale_480x480.png?v=1578693103\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eStep 1: The Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eEach season we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.\u003c\/p\u003e\n\u003ch2\u003eThe 5 Criteria of our Purity Health Profile\u003c\/h2\u003e\n\u003cp\u003eWe estimate less than 1% of coffees worldwide fit all 5 of these…\u003c\/p\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-879 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_organic.png\" alt=\"Organic Coffee Icon\" width=\"125\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity is always organic.\u003c\/h3\u003e\n\u003cp\u003eOrganic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-880 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_zero_defects.png\" alt=\"Purity Specialty Grade Coffee Icon\" width=\"110\" height=\"110\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity standards require “Near Zero Defects.”\u003c\/h3\u003e\n\u003cp\u003eThe highest standard of coffee with the least number of defects is classified as\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e“specialty grade”\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cu\u003ethat is the Purity starting point\u003c\/u\u003e. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.\u003c\/p\u003e\n\u003cp\u003eFor most coffee companies, the taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-881 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_no_mold.png\" alt=\"Mold Free Coffee Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity contains no mold. Ever.\u003c\/h3\u003e\n\u003cp\u003eMold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide, or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate healthy polyphenols, the chlorogenic acids, in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine developed by leading coffee scientists in Brazil, which confirms that as coffee passes through each step of the supply chain it is free from contamination.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWe regularly lab test our green beans to ensure that this remains the case\u003c\/u\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-882 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_sustainable.png\" alt=\"Sustainable Coffee Farming Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003ePurity sources sustainable coffee.\u003c\/h3\u003e\n\u003cp\u003eWe not only care about the health of our coffee — we care about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSatisfying human food needs\u003c\/li\u003e\n\u003cli\u003eEnhancing environmental quality and the natural resource base upon which the agricultural economy depends\u003c\/li\u003e\n\u003cli\u003eMaking the most efficient use of non-renewable resources and on-farm resources to integrate, where appropriate, natural biological cycles and controls\u003c\/li\u003e\n\u003cli\u003eSustaining the economic viability of farm operations\u003c\/li\u003e\n\u003cli\u003eEnhancing the quality of life for farmers and society as a whole\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-10 lgc-tablet-grid-10 lgc-mobile-grid-100 lgc-equal-heights lgc-first\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\u003cimg class=\"aligncenter wp-image-883 size-full\" src=\"https:\/\/puritycoffee.com\/wp-content\/uploads\/2017\/01\/coffee_exceptional_taste.png\" alt=\"Purity Award Winning Taste Icon\" width=\"120\" height=\"120\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-column lgc-grid-parent lgc-grid-90 lgc-tablet-grid-90 lgc-mobile-grid-100 lgc-equal-heights lgc-last\"\u003e\n\u003cdiv class=\"inside-grid-column\"\u003e\n\u003ch3\u003e\n\u003ca name=\"exceptional-taste\"\u003e\u003c\/a\u003e\u003cspan class=\"purity\"\u003ePurity\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ehas exceptional taste.\u003c\/h3\u003e\n\u003cp\u003eOur industry-recognized cuppers taste a selection of coffees that fit our Purity Health Profile and select the best tasting ones.\u003cspan\u003e \u003c\/span\u003e\u003cu\u003eWhile health benefits are always our main concern\u003c\/u\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePurity also tastes great\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lgc-clear\"\u003e\u003c\/div\u003e\n\u003cp\u003eLess than 1% of coffees worldwide fit all 5 of these criteria and we search diligently for coffees that do. All Purity Coffee is a specialty grade coffee, but not all specialty grade coffee is Purity Coffee.\u003c\/p\u003e", "published_at":"2020-01-10T16:46:12", "created_at":"2020-01-10T16:46:12", "vendor":"Purity Coffee", "type":"", "tags":["coffee","DARK ROAST","organic coffee","purity","whole bean","Whole Foods"], "price":1900, "price_min":1900, "price_max":1900, "price_varies":false, "compare_at_price":null, "compare_at_price_min":0, "compare_at_price_max":0, "compare_at_price_varies":true, "all_variant_ids":[31527117553730], "variants":[{ "id":31527117553730, "product_id":4427809620034, "product_handle":"purity-coffee-whole-bean-coffee-12oz-bag-dark-roast", "title":"Default Title", "option1":"Default Title", "option2":null, "option3":null, "sku":"PRTYBNSDRK", "requires_shipping":true, "taxable":false, "featured_image":null,"image_id":null, "available":true, "name":"Purity Coffee - Whole Bean Coffee 12oz bag - DARK ROAST - Default Title", "options":["Default Title"], "price":1900, "weight":425, "compare_at_price":null, "inventory_quantity":34, "inventory_management":"shopify", "inventory_policy":"continue", "inventory_in_cart":0, "inventory_remaining":34, "incoming":false, "next_incoming_date":null, "taxable":false, "barcode":""}], "available":true,"images":["\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_whole_bean_bag_dark.jpg?v=1583509964","\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_bag_back-100x100.png?v=1583509964"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/1501\/0392\/products\/purity_coffee_whole_bean_bag_dark.jpg?v=1583509964", "options":["Title"], "url":"\/products\/purity-coffee-whole-bean-coffee-12oz-bag-dark-roast"}

Purity Coffee - Whole Bean Coffee 12oz bag - DARK ROAST

Organic, Specialty Grade Dark Roast Coffee The same high standard Purity coffee you love, but...

$19.00

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