Step 1: The Purity Health Profile
Each season we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest quality coffee that fit the 5 criteria of our Purity Health Profile.
The 5 Criteria of our Purity Health Profile
We estimate less than 1% of coffees worldwide fit all 5 of these…
Purity is always organic.
Organic coffees have been produced by following approved methods of agriculture and handling. These methods integrate cultural, biological, and mechanical practices, including cycling of resources, promoting ecological balance, and conserving biodiversity.
Purity standards require “Near Zero Defects.”
The highest standard of coffee with the least number of defects is classified as “specialty grade” and that is the Purity starting point. Green coffee defects are substandard coffee beans that can occur for a multitude of reasons: Adverse climate conditions, poor agricultural, harvesting and processing practices, and problematic transportation or storage of the coffee. Some of these defects are difficult to avoid, but others can be avoided. Regardless, to get defect-free coffee, most coffee must be sorted, so that whatever defects remain are removed.
For most coffee companies, taste is the main reason for removing certain defects. For Purity, health is the main reason, because some bean defects can lead to microorganisms, toxins like Ochratoxin A, or an uneven roast profile, which can create unwanted PAHs.
Purity contains no mold. Ever.
Mold and mycotoxins are a serious health concern, with accepted levels for consumption differing from country to country. If mold is present, it can only be eliminated at high roast temperatures. Unfortunately, these high temperatures may increase the formation of acrylamide, or create the carcinogen Polycyclic Aromatic Hydrocarbon and eliminate healthy polyphenols, the chlorogenic acids, in coffee. Therefore, we cannot tolerate mold at any stage. Purity uses a routine developed by leading coffee scientists in Brazil, which confirms that as coffee passes through each step of the supply chain it is free from contamination. We regularly lab test our green beans to ensure that this remains the case.
Purity sources sustainable coffee.
We not only care about the health of our coffee — we care about the health of the people who produce it and the environment in which it is grown. Sustainable agriculture is “an integrated system of plant and animal production practices that will last over the long term”. These integrated practices include:
- Satisfying human food needs
- Enhancing environmental quality and the natural resource base upon which the agricultural economy depends
- Making the most efficient use of non-renewable resources and on-farm resources to integrate, where appropriate, natural biological cycles and controls
- Sustaining the economic viability of farm operations
- Enhancing the quality of life for farmers and society as a whole
Our industry-recognized cuppers taste a selection of coffees that fit our Purity Health Profile and select the best tasting ones. While health benefits are always our main concern, Purity also tastes great.
Less than 1% of coffees worldwide fit all 5 of these criteria and we search diligently for coffees that do. All Purity Coffee is specialty grade coffee, but not all specialty grade coffee is Purity Coffee.